Marketing — one of Archilion's core service lines.
Marketing sits alongside Technology & Data, Operations & Finance, and Strategy & Advisory — not a side offering. It runs on the same standard as everything else Archilion does: real research, sourced and verified, no invented case studies, no fabricated numbers. We're a two-person studio working with small businesses of any kind — business strategy, brand and space concept, marketing, and the digital groundwork that keeps your online presence yours, not someone else's.
Send a messageHow we work
A consulting process borrowed from established business and design practice, not improvised: we start with where the business actually stands today, work outward to the customer and the market, and — for businesses with a physical space — down to that space itself, before converging everything into one concept and rolling it out.
Steps 3-4 draw on our design studio's hands-on furniture and interior work; steps 1-2 and 5 draw on the research and digital work described below.
What this service includes
Digital presence recovery
If a Google Business Profile, website, or social account has slipped out of reach — through a partnership ending, a lost login, or an agency that's no longer around — we help get access back, and make sure the business itself is the account owner from that point on, not us and not anyone else.
Local SEO and listing cleanup
Being found in local search matters, but so does making sure every third-party directory and review site that mentions the business points to the current, correct listing — not an old name or a dead page quietly leaking customers elsewhere.
Competitor and positioning analysis
Real research, not a template: actual competitor menus and prices, actual review content, actual follower counts and posting activity — so the business knows exactly where it stands and where the real gap in the market is.
Content and channel strategy
A plan sized to what a small, often one-person-run business can actually keep up with — which channels are worth the time, what to post, and how to build visibility without needing a marketing team.
Business audit & digitalization
A clear look at how the business actually runs today — which processes are manual, which systems don't talk to each other, and where digitalization would actually save time, not just add another tool nobody uses.
Concept design — brand and space
Working with our design studio, we develop one concept that spans both sides of the business: the brand story and positioning, and the physical space — layout, materials, mood — so the two actually match instead of being decided separately.
Why this is different
Every claim in this work is checked against something real — an actual review, an actual listing, an actual competitor's menu — not filled in with plausible-sounding generic advice. Research means real facts, sourced and verified, not a templated summary.
The account-ownership principle is not negotiable: whatever gets recovered or set up — a Google Business Profile, a website, a social account — belongs to the business, under its own name and its own login, from day one, not to Archilion.
Who this is for
Small businesses of any kind, especially where a partnership change, an old agency, or a lost login has left the online presence out of the owner's hands. Vietnamese business owners anywhere — Germany, the United States, or elsewhere. And small or solo-owned businesses that need this work done properly, without paying for a large agency retainer they don't need.
The people behind it
Archilion Marketing is run by two people, working together end to end — strategy and digital on one side, concept and space on the other.
Nguyễn Hải Minh
Business strategy, marketing & digital
State-certified IT-Techniker (Fachrichtung Informatik) and Informationselektroniker, Business Informatics at FernUniversität Hagen, based in Fellbach, Germany. Leads the business-audit, digital-presence, local-SEO, and marketing side of the work directly — no account managers, no handoffs.
Bùi Quang Anh
Concept & interior design
Leads concept and interior design — hands-on furniture design and 3D visualization (real-scale 3D models, material selection, renders) built for EU and US furniture buyers. Brings the space side of the concept: layout, materials, and mood that match the brand direction, not decided separately from it.
Talk through what's actually happening with your online presence
What you have, what you've lost track of, and what's worth fixing first.
Send a message